I'm a product designer who figures it out.
Design is a series of decisions made under real constraints. I make them, ship them, and improve them.
- Harmony Building on React Aria's accessible components let Harmony focus on CASSI's own visual language, content, and interactions.
- Billing & Debt Recovery Contract data plus an email or SMS code let cancelled-plan participants in without creating an account.
- Enrollment Journey Plan exploration moved ahead of registration, so users could review their options before creating an account.
- CASSI Convênios Several accounts stay signed in on one device, so members switch between family or contract profiles without logging out.
- BK Delivery Concept Take an ingredient out, keep it in the tray, and put it back before applying.
Harmony
A shared design system for CASSI's new projects, with existing products migrating gradually.
Adopted
in new projects
Billing & Debt Recovery
Debt negotiation was a phone call. We made it a five-minute self-service flow — recovering BRL 4.5M in the first year alone.
BRL 4.5M
recovered in year one
Enrollment Journey
Most users were abandoning mid-flow and calling a human to finish. We fixed that. Enrollments grew 171% in a year.
171%
more enrollments
CASSI Convênios
A dedicated app for partner-plan members, designed from the ground up.
Launched
on iOS and Android
BK Delivery Concept
A calmer delivery flow: no coupons, no pop-ups, just the order. With a 3D burger you can take apart.
Live
self-initiated prototype
Have a project in mind?
Let's work together.
I'm a product designer based in Brasília, Brazil, with ten years of experience across brand, editorial, and digital product. I'm competitive by nature — I train every day, I set hard goals, and I don't do either halfway. That same instinct is what I bring to design: I show up, I figure it out, and I don't stop until it ships.
